gaining momentum?

I read this article about buying less in The Age this morning - it gave me hope. We are not alone!

I have found that putting off buying things is a pretty good tactic - rather than purchasing something when I see it - I wait. And usually find that I forget about it or that it doesn't seem that important after a few days. I find it interesting that I still have to think about this so much - it is taking a long time for changed behaviour to become ingrained. It's beginning to look like a life's work...